What's your target demographic? How old are they? What do they do? What are their likes and dislikes? Ideals? Hobbies? How do their views align with your business' message?
What need is being addressed? Are we fixing, improving or solving? What is it doing for your customers? How will it help them? Is it building brand awareness? Is it a contact point/informational? Establishing an online presence/image? Ecommerce? Scheduling? Building customer loyalty?
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